D&AD “Comfy” Campaign

D&AD Japan has just launched a new call for entries campaign targeting designers and creatives in Tokyo and other major Japanese cities. The campaign created by Ogilvy Japan motivates creators to get out of their comfort zone and thrive for the best with a witty sense of humour. The series of 5 posters showcases portraits of creatives wrapped in extremely comfortable duvets or blankets creating unexpectedly comfy characters, and concludes with the line – Don’t get comfy. Plus, details about the entries’ deadline.

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