Be.Okinawa “Live Nuchigusui”

A campaign for Be.Okinawa (Okinawa prefecture) to grow inbound tourism mainly from Asia-Pacific.  “Nuchigusui” is life medicine – a wisdom, a philosophy, and a way of life in Okinawa, centered around mindfulness, spiritual fulfillment, and physical wellbeing. Experience Okinawa and live Nuchigusui.

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